Rihanna reveals the connection behind her new fragrance collaboration with Dior
As september ushers in a wave of new beginnings, the fashion and beauty worlds are abuzz with exciting launches and collaborations. Among the most anticipated is Rihanna's debut as the new face of Dior's legendary fragrance, J'adore. This partnership not only marks a significant milestone in the barbadian singer's illustrious career but also holds a deeply personal meaning for her.
Rihanna steps into the spotlight as the latest muse for Dior's J'adore, succeeding icons like Charlize Theron and Carmen Kass. Her first campaign, which promotes the new L'Or de J'adore essence, was shot in the opulent Hall of Mirrors at Versailles. Reflecting on the experience, Rihanna expressed her admiration for the historic location, saying, "Versailles is enchanting. Everything is stunningly beautiful. It embodies so much history and the grandeur of French luxury".
The campaign, directed by renowned photographer Steven Klein, captures the essence of Dior's timeless elegance, with Rihanna perfectly embodying the spirit of J'adore. She praised Klein's passion and creativity, noting how his enthusiasm for his craft made the experience even more memorable.
A personal connection
But beyond the glitz and glamour of the campaign, this collaboration holds a special place in Rihanna's heart. The scent of J'adore has a nostalgic connection for her, reminding her of her childhood: "My mother worked in a perfumery and used to bring home testers when they were almost empty, so there was always a bottle of J'adore at home".
For Rihanna, J'adore represents more than just a fragrance—it's a symbol of empowerment. She believes that the right scent can instill confidence, evoke memories, and transport you to another place. "J'adore makes women feel like they can become who they truly want to be, deep down inside," she shared.
In true Dior fashion, Rihanna echoes Christian Dior's famous words: "a drop of perfume and you'll be dressed in Dior". She believes that wearing J'adore is like being adorned in pure gold—no other outfit needed. @mundiario
